Client: Sun Noodle Brand
Sun Noodle, a local noodle maker introduced the new healthy ramen series “1910 Shoyu” and “1955 Miso” currently available only at Whole Foods Market in North East, New York. The task was to deliver the features of the ramen noodle to New Yorkers experiencing a ramen fad, and to health conscious Whole Foods Market type customers.
Turn ramen into a healthy food. Convey the product's appeal with a packaging design that focused on the raw noodles.
The maker newly developed the healthy ramen noodle. Conveying the maker’s professionalism about producing genuine fresh noodles via the package design was the most important assignment. We enhanced the noodle with the simple sash-type label with limited color works, and used brown kraft texture on matte film giving a sense of healthy and natural product feature, while still staying functional as a waterproof label to repel condensation.