Branding / Packaging Design
Client: ELEMENTALIST USA LLC
The new cosmetic brand required a total branding system including a logo, packaging, and promotional materials based on the brand concept “Inner natural beauty”. An Elementalist: Element + ist is a sophisticated person who attains a universal core based around the four elements of nature – fire, water, earth and air. An Elementaist offers cosmetic line to enhance inner natural beauty, not artificial beauty. Main target is middle-aged women (30-50 age).
The products with an eye-catching symbol of a heart lying on the grass established a clear differentiation from competitions.
The heart motif illustrates “inner natural beauty”. The heart lies down on the grass with the blowing of a gentle breeze. This relaxing heart represents the brand theme: Inner natural beauty. The logo delivers a message that the brand offers beauty to the body and mind. This simple and modern green logo gives a comfortable, natural impression with the alluring cosmetic packages. The whole branding design was designed to expand for additional product series for the future as well.