Guest Collateral Total Visual Design
Client: Hilton Grand Vacations
Hilton Grand Vacations was looking to revamp the entire guest collateral program at the Hilton Hawaiian Village. They wanted a fresh, contemporary look that not only conveyed a high-end Hawaii aesthetic, but also created a distinct and unified visual identity throughout all collateral pieces on the property.
Constructed a high added-value visual identity by unifying Waikiki's biggest resort ``Hilton Hawaiian Village`` total visual.
We began by creating an overall visual identity for all property towers. Each tower had an individual key packet that was separated by a color palette type, which in turn translated to various Hawaii floral images. Design guides were created to keep various collateral sized pieces unified in look and feel. The result was a very diverse, exciting, yet extremely modern and sophisticated look that represented all the ideals and values behind what the Hilton Grand Vacations brand wanted to convey.