Hokulani Waikiki

Print Collateral, Branding & Promotion Design

Client: Hilton Grand Vacations

Upon launching a new timeshare hotel “Hokulani Waikiki” in the epicenter of Waikiki, it needed a total branding from logo, print collaterals to sales tools. Because of its ultra central location, one of the major pulls is its night life accessibility, and central Waikiki access to upscale shopping, activities, dining mainly targeting towards young couples.

A fusion of stylish upscale resort and Hawaiian identity through brand image strengthened promotional effect.

The client was looking for a design aesthetic that would firstly reflect a chic contemporary urban feel, but also properly reflect both the hotel’s brand identity: the logo and Hokulani name which means “Heavenly Star”. The logo encompasses the heavenly star reflecting its shimmering light onto the Waikiki beach ocean. The guest collateral follows the theme of “the folklore of the heavenly stars generating the Hawaiian night sky”, therefore designed with a “water, ocean, relaxing” feel. Promotional effect was also improved by having both English and Japanese sales pamphlets.

Hokulani Waikiki
Hokulani Waikiki

Stationery / Room Keypackets

 

The design expantion centered on Hilton Grand Vacations’ brand illustration, thus unifying the brand image with the feeling of “water, ocean, relaxing”.

Hokulani Waikiki

Logo & Symbol Design

 

The symbol was in a hand-drawn touch expressing the heavenly stars generating the Hawaiian night sky.

Hokulani Waikiki

Sales Brochure (English)

 

English sales brochure that was designed with high effects on appealing towards each targets.

Hokulani Waikiki

Sales Brochure (Japanese)

 

Japanese sales brochure that was designed with high effects on appealing towards Japanese people’s needs.