ʻOLI ʻOLI

Total Branding & Character Design

Client: JTB Hawaii, Inc.

Travel agencies in Hawaii have been using the same trolleys for visitors. To celebrate its 100th anniversary, the Japan Travel Bureau (JTB) decided to make their new original road vehicle “The Whale – ‘Oli‘Oli Walker” which replaces the former ‘Oli‘Oli trolley. The goal was to create a bus that would be appreciated by their main target, families with children, while raising the added values of the service brand ‘Oli ‘Oli at the same time.

Successfully raised the added values through branding with effective use of the characters from Hawaii.

We aimed for a strong impact and differentiation from other companies by creating an original bus “‘Oli ‘Oli Walker” of which the frame and wrapping is shaped of a whale. By expanding the Hawaiian themed characters as the brand mascots throughout the entire tools including the buses, airport counters, character costumes, uniforms and novelties, the branding quickly showed success as its brand image progressed into the actual meaning of the Hawaiian word ‘Oli ‘Oli (fun, happiness).

ʻOLI ʻOLI
ʻOli ʻOli Tai

Brand Character Design “ ‘Oli ‘Oli Tai”

 

The cute Hawaii themed characters Oliolisun, Leistera, Alolele, Surpple, and Hulabiscus of the Hawaiian themed group character, ‘Oli ‘Oli Tai.

ʻOli ʻOli Walker

Bus Graphics “‘Oli ‘Oli Walker”

 

The buses are separated by color between blue, red and green depending on their routes. The whale shaped bus with the characters is popular amongst families with children.

ʻOLI ʻOLI

Airport Carts / Exterior Graphics

 

At the airport where many travel agencies line up, an eye-catching counter with the characters becomes a helpful landmark.

ʻOli ʻOli Tai

Character Costume / Stuffed Dolls

 

Character costumes and promotional stuffed dolls that will welcome visitors at ‘Oli ‘Oli station and events.

ʻOLI ʻOLI

Uniform / Bus Pass Card Holder

 

The characters expanded through the driver’s Aloha Shirt uniform and boarding card case lanyard.

ʻOLI ʻOLI

Character Goods / Wall Graphics

 

Character goods such as fans, stamps, post cards. Wall graphics inside the station where visitors can take photos with the characters.

ʻOLI ʻOLI

“Oli Oli Walker” JTB Hawaii Visitor Transportation – Total Visual Branding