Royal Hawaiian Cookie

Branding / Product Packaging

Client: Lanikai Cookie Company

“Royal Hawaiian Cookie” is a new type of sweets that is a flat cookie base topped with nuts coated with caramel. Upon starting its own brand, it needed a branding mainly concentrating on its package design. The goal was to develop a unique packaging that visitors chose and talked about, eventually become the new hit of a made in Hawaii gift.

Natural and stylish brand image while raising its added-value as an ECO package that could be reused as an accessory case or a pen holder.

We developed a package design with “ECO reuseable packaging” as the concept. For their signature product, we used a paper tube that could later be reused as an accessory case or a pen holder. The design of the dark brown Hawaiian leaf as the main visual with 6 different pastel colors to separate each flavors increased its added-value as a made in Hawaii gift that had a natural sense of Hawaii. A stylish and quality brand image was created through a unified visual for crunch and crispy as well.

Royal Hawaiian Cookie
Royal Hawaiian Cookie

Paper Tube Packaging

 

We expressed a sense of Hawaii through the brand visual of the paper tubes and natural textured lids. The designs were finished with an elegant touch alongside the pastel color belts that divided the flavors.

Royal Hawaiian Cookie

Label Design

 

By using an existing pouch then placing a label on it, we were able to make the packaging affordable for customers to use them as a distributing gift.

Royal Hawaiian Cookie

Gift Box Packaging

 

For the gift box packaging, we used a solid firm box that came with 3 smaller boxes within that can later be reused as an accessory case.

Royal Hawaiian Cookie