Branding / Product Packaging
Client: Lanikai Cookie Company
“Royal Hawaiian Cookie” is a new type of sweets that is a flat cookie base topped with nuts coated with caramel. Upon starting its own brand, it needed a branding mainly concentrating on its package design. The goal was to develop a unique packaging that visitors chose and talked about, eventually become the new hit of a made in Hawaii gift.
Natural and stylish brand image while raising its added-value as an ECO package that could be reused as an accessory case or a pen holder.
We developed a package design with “ECO reuseable packaging” as the concept. For their signature product, we used a paper tube that could later be reused as an accessory case or a pen holder. The design of the dark brown Hawaiian leaf as the main visual with 6 different pastel colors to separate each flavors increased its added-value as a made in Hawaii gift that had a natural sense of Hawaii. A stylish and quality brand image was created through a unified visual for crunch and crispy as well.