Design Refresh: Royal Mills
Clarence Lee Design had the recent privilege of redesigning the very popular ITO EN (USA) “Royal Mills Coffee line”. The main three flavors: Cappuccino, Coffee, and Mocha, and also a new flavor: Hawaiian Kona was added to the popular local drink line.
These four new Royal Mills redesigns can be found at local supermarkets and convenience stores throughout Hawaii starting February 2014.
With an existing high popularity locally, we wanted to maintain the overall color image of the original designs, however refresh the look with a sophisticated design that would be more eye-catching and stand out when displayed on store shelves.