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The Pele Awards 2021 (AAF Hawaii: Sponsored by the American Advertising Federation) is Hawaii’s largest advertising and design event, in which the best advertising and design works released in Hawaii the previous year are selected. From the perspective of preventing infection with the new coronavirus, this year’s virtual presentation was held on June 5th, just like last year. The “2021 Pele Awards Trophy Pick Up & Picture Taking Celebration Party” was held at JPG Hawaii in Kaka’ako on June 19th. Many people from the advertising and design industry gathered and applauded winners.

Clarence Lee Design received PELE GOLD in Packaging Design category with the “Liliha Saimin & Haleiwa Drymein” of the noodle maker Sun Noodle, which has the largest share in the US industry. And it was also selected as “Best of Show – Design” that is the best award over the all categories.

In addition, Clarence Lee Design’s visual branding design for “Islander Sake Brewery” that was revived in Hawaii for the first time in 33 years won SILVER award in four categories: Integrated Brand Identity, Logo Design, Packaging Design, and Sales Promotion. And we received the Silver Award in the Online / Interactive –Microsites category for the design of “COVID-19 Website & Video” of the Hawaii Tourism Japan, which distributes Hawaii’s COVID-19 information in Japanese for the resumption of tourism in Hawaii. Clarence Lee Design received a tot al of 7 awards!

[BEST OF SHOW – DESIGN] LILIHA SAIMIN & HALEIWA DRY MEIN
Integrated Campaigns, Brand Identity Campaign Category

Client: Sun Noodle Brand
Creative Director: Kuni Yamamoto
Art Director: Laron Miyashiro
Designer: Shyrah Esteban
WORKS

[PELE GOLD] LILIHA SAIMIN & HALEIWA DRY MEIN
Packaging Campaign Category

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[SILVER] ISLANDER SAKE BREWERY – TOTAL VISUAL BRANDING
Integrated Brand Identity Campaign Category

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[SILVER] ISLANDER SAKE BREWERY – LOGO
Logo Design Category

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[SILVER] ISLANDER SAKE BREWERY – PACKAGING
Packaging Campaign Category

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[SILVER] ISLANDER SAKE BREWERY – TOTAL VISUAL BRANDING
Sales Promotion Campaign Category

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[SILVER] HAWAI’I COVID-19 WEBSITE & SAFETY PROTOCOL VIDEO
Online/Interactive – Microsites Category

Client: Hawai’i Tourism Japan
Creative Director: Kuni Yamamoto
Art Director: Laron Miyashiro
Copy Writer: Yuki Koizumi
Video shooting & Editing: Creative Juice Productions
Contents design & Coding: Jaythree

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