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Clarence Lee Design is honored to announce that we received five awards at The Pele Awards 2026, Hawai‘i’s premier advertising and design competition presented by AAF Hawai‘i. The awards ceremony was held on May 9, 2026 at the Japanese Cultural Center of Hawai‘i in Honolulu.

This year, our work was recognized with one PELE GOLD, two PELE SILVER, and two PELE BRONZE awards across packaging and integrated branding categories.

[PELE GOLD]
Islander Sake Brewery – Packaging

Packaging Campaign Category

Client: United Sake Co. Ltd.
Art Director & Designer: Kuni Yamamoto
Copywriter: Laron Miyashiro

 

We designed a gift-box package featuring three mini bottles of sake for Islander Sake Brewery, Hawai‘i’s only licensed sake brewery. The system balances premium brand presence with gift-ready appeal—creating a refined unboxing experience and strong shelf impact at retail.

WORKS

 

[PELE SILVER] (2 Categories)
Yummy Huli Huli Chicken – Branding
Integrated Brand Identity Campaign Category
Integrated Branded Content Campaign Category

Client: Coral Kingdom Inc
Art Director & Designer: Laron Miyashiro

 

To support a new chapter for this long-loved Windward O‘ahu local favorite, we built a cohesive identity rooted in its classic heritage—updated with a look and voice that feel current, fun, and approachable. Starting from the logo, we implemented an integrated branding system designed to build recognition and consistency across multiple touchpoints.

WORKS

 

[PELE BRONZE] (2 Categories)
Royal Kona Coffee – Total Branding
Integrated Brand Identity Campaign Category
Integrated Branded Content Campaign Category

Client: Hawaii Coffee Company, LLC
Creative Director: Kuni Yamamoto
Art Director & Designer: Laron Miyashiro

 

Respecting Royal Kona Coffee’s legacy and iconic brand assets, we reimagined the identity for today’s retail shelves and digital environments—elevating the premium feel and improving clarity at a glance. The refreshed system strengthens consistency across a broad product lineup and makes the portfolio easier to navigate through a more intuitive brand and packaging architecture.

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WORKS

 

About the Pele Awards
The Pele Awards are part of the American Advertising Awards (ADDYs) district competitions, recognizing outstanding advertising and design work created in Hawai‘i. Pele Gold winners in eligible national categories advance to the National Finals to represent the district.