Hawaii Heart & Heart Campaign

Hawaii Romance Campaign / Branding Design

Client: Hawaiʻi Tourism Japan, Japan Hawaii Wedding Association

Due to the impact of COVID19, overall travel to Hawaii from Japan, including Hawaii weddings, has continued to stagnate in 2023. Therefore, the Hawaii Tourism Japan (HTJ) and the Japan Hawaii Wedding Association (JHWA) decided to team up to launch the Hawaii Romance Campaign to Japan, aiming for a revival and leap forward in Hawaii’s wedding industry. We believed that the revival of Hawaii’s romance market would lead to the revival of Hawaii’s tourism industry as a whole, which would ultimately benefit the people and society of Hawaii.

Promoting Hawaii weddings and anniversary travel for couples
HAWAII Heart & Heart Campaign that connects with your heart

The strength of the romance market in Hawaii is the “heart-to-heart experience” between lovers and couples, which can be felt only in the unique Hawaiian atmosphere. To express this value of Hawaii in a straightforward way, the campaign was named “Kokoro-tsunagaru HAWAII Heart & Heart” and created a brand with a logo that connects two hearts and visuals. We aimed to achieve our goal by developing various advertisements and promotions centered on the campaign website for the Japanese market, including PV for video and digital advertising, magazine advertisements, and displays at Hawaii-related events.

In particular, the campaign strategy was to create articles about the experiences of couples who actually had weddings or wedding anniversary trips to Hawaii to convey the wonders of Hawaii in a more realistic way. It will be a long-term branding of Hawaii in the future by increasing the number of articles by soliciting entries through the giveaway campaign for various unique “heart-to-heart experiences”.

Hawaii Heart & Heart Symbol
Hawaii Heart & Heart Campaign Website

Campaign Website

Hawaii Romance Stories

Hawaii Romance Stories

Promotion Video

Promotion Video

Magazine Advertising

Magazine Advertising

Brand Logo, Symbol & Copywriting

Brand Logo, Symbol & Copywriting

Stand Up Banner & Digital Advertising

Stand Up Banner & Digital Advertising