Hilton Hawaiian Village

Guest Collateral Total Visual Design

Client: Hilton Grand Vacations

Hilton Grand Vacations was looking to revamp the entire guest collateral program at the Hilton Hawaiian Village. They wanted a fresh, contemporary look that not only conveyed a high-end Hawaii aesthetic, but also created a distinct and unified visual identity throughout all collateral pieces on the property.

Constructed a high added-value visual identity by unifying Waikiki's biggest resort ``Hilton Hawaiian Village`` total visual.

We began by creating an overall visual identity for all property towers. Each tower had an individual key packet that was separated by a color palette type, which in turn translated to various Hawaii floral images. Design guides were created to keep various collateral sized pieces unified in look and feel. The result was a very diverse, exciting, yet extremely modern and sophisticated look that represented all the ideals and values behind what the Hilton Grand Vacations brand wanted to convey.

Hilton Hawaiian Village
Hilton Hawaiian Village

Folder / Card / Envelope


By using a special textured paper with print effects, we created a luxurious impression.

Hilton Hawaiian Village

Room Keypackets


8 different Hawaiian flowers and colors created a design that’s both visually and functionally successful. Provided in both English and Japanese.

Hilton Hawaiian Village

Invitation Folder


We strengthened visual branding by expanding all elements in a unified design format throughout the branding.

Hilton Hawaiian Village

Experience Card / Brochure


The card & pamphlet that could provide special offers within Hilton Hawaiian Village were also designed with the unified design.

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