Client: Sun Noodle Brand
Sun Noodle, the top noodle manufacturer in the United States, needed an original design for developing their own flour products, which are raw materials for noodles. The four kinds of flour were: strong, flavorful, tender, and pure.
The design makes the high quality flour more appealing with its Japanese kanji characters and family crest like symbols that represent the characteristics of the product.
The four different types of flour are each represented by a single Japanese kanji character: Strong-> 強 (strong) = Go, flavorful -> 風 (wind) = Kaze, tender -> 柔 (soft) = Jyu, and pure -> 純 (pure) = Jun. Also, the the product’s features are expressed with a family crest like symbol combining Japanese kanji with illustrations. We wanted the design to give off the image of a high quality flour that is used for making Japanese ramen and udon. Using the round symbol that represents the sun, we were able to create a design that had both impact and originality.