Yummy Huli Huli Chicken

Branding / Visual Identity Design

Client: Yummy Huli Huli Chicken

Yummy Huli Huli Chicken is a beloved Windward favorite, located in Kaneohe on the Windward side of Oahu. Locally owned and family operated for over 40 years, the business entered a new chapter in 2020—quickly earning widespread popularity for its signature, classic Huli Huli flavor.

A Classic Taste. A Modern Identity.

Our scope included a fully integrated branding strategy and visual identity system to establish a strong foundation for the brand’s growth. We developed a concept that honors the traditions behind Huli Huli Chicken and its place in Hawaii culture—capturing a nostalgic, vintage, old-school feel—while introducing fun, modern details to keep the brand fresh, friendly, and approachable.

From concept and copywriting to strategy and social media direction, we delivered a comprehensive identity across touchpoints: logo design, packaging, vehicle graphics, menus, uniforms, brand merchandise, and website.