Public school Re-branding Project
Clarence Lee Design began participating in a “Public school Re-branding Project” starting from last year. This purpose behind this project is to recreate the visual identities for public middle schools in Honolulu. We recently worked on the re-branding for Jarrett Middle School, which is the second school completed in this project.
We will continue this project to help promote the Hawaii public schools with the power of design. It is our hope to help contribute to all Hawaii public schools and so that both the students and teachers can be proud of their schools.
We created a new logo, stationery, and school sign. We also created a design guideline, which helps to maintain the visual brand consistency. It gives detail instructions on how to implement the new identity, and visual usage parameters.
Washington Middle School was the first school in this project. We created a new logo, stationery and website. The design guide helped to maintain the brand usage and decrease excess costs.