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Clarence Lee Design was listed as an example in author Kentaro Yoshida’s book on business, “The Internationalization of Japanese SMEs and Local for Global Innovation”. The book analyzes the example cases of Japanese SMEs and migrant entrepreneurs who have succeeded in creating innovation locally after overseas expansion. In addition, the book summarizes the advantages and the challenges of SMEs’ overseas expansion from a new perspective.

Kentaro Yoshida, a professor of economics at the Komazawa University, visited Clarence Lee Design four times in total over two years from 2018 to 2019 and interviewed our representative, Kuni Yamamoto; the analysis content is summarized on page 26. In addition to Hawaii, this book also contains examples from Thailand, Italy, the Philippines, and other countries.

● The case of Clarence Lee Design is described as such at the beginning of this book:
What kind of measures will be effective in succeeding with small businesses in overseas markets that are different from the environment in which they were born and raised? We look at the case of Clarence Lee Design and studying the success points of “business creation” overseas to create new local innovations and “migrant entrepreneurship”. In particular, we will be focusing on “entrepreneurship (entrepreneurial activities/entrepreneurial ability)” and “utilization of local resources” of current president, Mr. Kuniaki Yamamoto, which will be discussed this time. How will Japanese entrepreneurs utilize their strengths and how? Then, I would like to explore the factors and the mechanism of whether or not it could be linked to local innovation by combining with resources unique to Hawaii.

The Internationalization of Japanese SMEs and Local for Global Innovation
Entrepreneurship, Human Resource Development, Marketing, Utilization of Technology
Kentaro Yoshida (Author) / Doyukan (Publishing)

Click here to purchase the book:
https://www.amazon.co.jp/dp/4496054655/ref=cm_sw_em_r_mt_dp_OM1iFbY70JFCG