Washin Air
Branding / Corporate Identity Design
Client: Washin Air, Inc.
Washin Air who offers flight services on cessna planes such as experience-based operation, sight-seeing flights and flight school for pilots in Hawaii aims to establish an airline of their own, which lead them to rebranding as the next step. Their goal is to expand business by improving the company image. Target audience are visitors from all around the world.
Deepened the staff's understanding of the company philosophy to strengthen customer service through visual branding.
The logo design motif of an “airplane” communicates the type of business in an intuitive way. The symbol with which “W” and “A” of the company’s name (Washin Air) are combined by expressing the company’s philosophy “Worldwide/Wing/Washin”. An airplane flying towards W (Worldwide) also symbolizes the goal of business expansion to the world. The typographic logo which is a set of the slogan and service content, and the corporate logo; by using these two logos as visuals on airplanes, signage, business cards and cars, it will create a stylish professional brand image.
Logo / Business Card
Having both the corporate logo and service logo made it possible for a wide variety of brand expantion to additional tools. The business card shaped like a tail of a plane also helps raising sales efficiency.
Airplane Graphics
The airplanes—the symbol of the whole business—were designed to enhance the brand visual on the tail to give a sense of reliability on their safeness.
Environmental / Signage
The large sign of the service logo and entrance emphasizing the brand color red expresses the excitement of the customers.
Car Graphics
The shuttle car which provides transportation from Waikiki to Honolulu Airport increases the advertisement effects with its impactful cool design.
Uniform
Focusing on its functionality, the polo-shirt uniform was made of mesh fabric in the brand color with the logo embroidered leading to better teamwork.
Website (Multilingual and Responsive)
Made in English and Japanese for the main target audience. A responsive design that communicates the appeal of a dynamic air tour.
Promotional Movie
Made a video that effectively showed the appeal of experiencing Hawaii’s natural beauty from the sky, and used as a promotion tool on the website and other social media.