Branding / Corporate Identity Design
Client: Washin Air, Inc.
Washin Air who offers flight services on cessna planes such as experience-based operation, sight-seeing flights and flight school for pilots in Hawaii aims to establish an airline of their own, which lead them to rebranding as the next step. Their goal is to expand business by improving the company image. Target audience are visitors from all around the world.
Deepened the staff's understanding of the company philosophy to strengthen customer service through visual branding.
The logo design motif of an “airplane” communicates the type of business in an intuitive way. The symbol with which “W” and “A” of the company’s name (Washin Air) are combined by expressing the company’s philosophy “Worldwide/Wing/Washin”. An airplane flying towards W (Worldwide) also symbolizes the goal of business expansion to the world. The typographic logo which is a set of the slogan and service content, and the corporate logo; by using these two logos as visuals on airplanes, signage, business cards and cars, it will create a stylish professional brand image.
Made a video that effectively showed the appeal of experiencing Hawaii’s natural beauty from the sky, and used as a promotion tool on the website and other social media.