Client: 111-HAWAII PROJECT Office
Celebrating its 50th anniversary, Clarence Lee Design established the 111-HAWAII PROJECT to give back to the local community. There are many small-medium businesses in Hawaii with quality Made in Hawaii products. However, due to lack of acknowledgement or branding ability, these products unfortunately stay undiscovered. 111-HAWAII PROJECT is about bringing various local businesses together and supporting these Made in Hawaii products to revitalize Hawaii.
Commercialize Made in Hawaii products with a single unified branding through the power of design.
We built a strong brand image by expanding the project’s atmosphere mainly focused on the core brand visuals—logo, typography and characters—throughout the entire product packaging, showroom and website.
The system of revitalizing our local community by bringing various products into “one brand”, as well as the system where consumers could also easily join in social contribution just by purchasing gifts is now attracting attention as the solution to issues suburban cities all over the world carry.
Brand Character Design
The 2 characters “Diamond Headog” and “Diamond Headolphin” with Hawaii’s symbol, Diamond Head as their heads.