Transit Advertising
Hawaii’s only duty-free shop, “T Galleria Hawaii by DFS,” and Japan Airlines created a collaboration/campaign advertisement that targeted Japanese tourists staying in Hawaii. The big campaign which took over 17 Waikiki Trolley vehicles attracted many customers.
T GALLERIA HAWAII / Bus Full Wrap Advertising
This campaign involved an advertisement that was fully wrapped around the double-decker bus to advertise lucky grab bags that were to be released on January 1st and were available at Hawaii’s only duty-free shop, “T Galleria Hawaii by DFS.” Although Japanese tourists were the main target, by appealing in both English and Japanese, the client was able to differentiate themselves in Waikiki, where competitors are abundant. This ultimately led to the promotion of sales for the client.
