Brightfield | Fehmel

Corporate Identity & Branding

Client: Brightfield Law LLP

As the California-based law firm Fehmel & Associates joined the GO LAW GROUP network, we redefined its brand identity under a new name: Brightfield | Fehmel. Centered on a refreshed logo and symbol, the rebrand established a clear, cohesive visual system that signals a new chapter—while honoring the firm’s legacy and credibility.

Rebranding to Elevate a Japanese-Focused Full-Service Law Firm in the U.S.

The name “Brightfield” expresses a commitment to analyzing each client’s situation with clarity and a forward-looking perspective—guiding them toward their goals and bringing light to complex decisions. “Fehmel” carries forward the firm’s longstanding achievements and tradition, reinforcing a mission to enrich people’s lives through law and contribute to the communities of California.

The logo is built around the initials “B” and “F,” expressed through a shadow-inspired form that symbolizes steadfast support—standing close to clients and backing them behind the scenes. A restrained color palette and refined typography further reinforce the firm’s sense of tradition, trust, and authority.

With Brightfield | Fehmel now aligned with GO LAW GROUP and its offices in Hawaii and New York, the organization strengthened its position as a Japanese-focused, full-service law firm in the United States—supported by bilingual Japanese-English attorneys and built to comprehensively serve Japanese companies and Japanese investors nationwide from three strategic hubs.